Relationship marketing in charities: so much more than just 'tea and sympathy'
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Hyde, Fran (2021) Relationship marketing in charities: so much more than just 'tea and sympathy'. In: Charity marketing: contemporary issues, research and practice. Routledge, Oxen, UK, pp. 159-172. ISBN 9780367680893
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Official URL: https://www.routledge.com/Charity-Marketing-Contem...
Item Type: | Book Section |
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Uncontrolled Keywords: | charities, nonprofit organisation, relationship marketing |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Faculty of Arts, Business & Applied Social Science > Suffolk Business School |
Depositing User: | David Upson-Dale |
Date Deposited: | 17 Dec 2021 12:42 |
Last Modified: | 17 Dec 2021 12:42 |
URI: | https://oars.uos.ac.uk/id/eprint/2169 |