The formulation of loyalty through branding in the accommodation establishments

Fragkogianni, Marietta (2018) The formulation of loyalty through branding in the accommodation establishments. In: Global marketing conference: bridging Asia and the World: searching for academic excellence and best practice in marketing and management, 26-29 July 2018, Tokyo, Japan. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Arts, Business & Applied Social Science > Suffolk Business School
Depositing User: David Upson-Dale
Date Deposited: 12 Oct 2018 11:21
Last Modified: 12 Oct 2018 11:21
URI: http://oars.uos.ac.uk/id/eprint/749

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