Economic crisis and tourism marketing on small islands: the case of Zante”

Fragkogianni, Marietta and Liu, Yeyi (2016) Economic crisis and tourism marketing on small islands: the case of Zante”. In: International Tourism, Hospitality & Events Conference, 19-22 July 2016, School of Hospitality and Tourism Management of the University of Surrey, Surrey, United Kingdom.

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The abstract focuses on the impact of recession on tourists’ decisions and destination marketing in small islands, with special reference to Zante. It uses a Structural Equation Model (SEM) in order to investigate the formulation of visitation tourist decisions on the island of Zante. The study provides constructive knowledge for the stakeholders involved on the formulation of tourist decision-making as well as for the relevant scientific research, whilst highlighting the importance of marketing activities in tourism destination development.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Arts, Business & Applied Social Science > Suffolk Business School
Depositing User: Marietta Fragkogianni
Date Deposited: 26 Jun 2017 14:06
Last Modified: 26 Jun 2017 14:56

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