Conceptualising destination marketing during economic turmoil

Fragkogianni, Marietta (2016) Conceptualising destination marketing during economic turmoil. In: International academic research conference on marketing and tourism, 7-9 July 2016, Zurich, Switzerland.

Text (Abstract)
Formatted paper - Conceptualising Destination Marketing during Economic Turmoil (5).pdf - Accepted Version

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It is common ground that tourism and hospitality industry as well as destinations are susceptible during periods of turmoil. Thus, sufficient marketing activities should be implemented in order to minimise the consequences of crisis events and maximise the potential beneficial impacts. The aim of this paper is to present the importance of destination marketing during crisis periods with reference to the current economic recession. It conceptually examines and evaluates a series of theoretical models and frameworks that can be implemented during turmoil in marketing activities. It also provides managerial implications for tourism and hospitality industry, whilst it suggests further research
concerning risks and crisis.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Recession, destination marketing, tourism and hospitality, theory of planned behaviour, perceived risk theory, decision making
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Arts, Business & Applied Social Science > Suffolk Business School
Depositing User: Marietta Fragkogianni
Date Deposited: 27 Jun 2017 07:49
Last Modified: 27 Jun 2017 07:49

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