Relationship marketing in charities: so much more than just 'tea and sympathy'

Hyde, Fran (2021) Relationship marketing in charities: so much more than just 'tea and sympathy'. In: Charity marketing: contemporary issues, research and practice. Routledge, Oxen, UK, pp. 159-172. ISBN 9780367680893

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Item Type: Book Section
Uncontrolled Keywords: charities, nonprofit organisation, relationship marketing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Arts, Business & Applied Social Science > Suffolk Business School
Depositing User: David Upson-Dale
Date Deposited: 17 Dec 2021 12:42
Last Modified: 17 Dec 2021 12:42
URI: http://oars.uos.ac.uk/id/eprint/2169

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