Article

Rundle-Thiele, Sharyn, Mitchell, Sarah-Louise, Lee, Zoe and Hyde, Fran (2024) Refocusing marketing effort to support net-positive social impact. European Journal of Marketing, 58 (7). pp. 1806-1825. ISSN 0309-0566

Hyde, Fran (2019) Harry’s most important work. Marketing Theory, 20 (2). pp. 211-218. ISSN 1470-5931

Book Section

Hyde, Fran and Pickering, Simon (2024) Let's get social; why charities need to consider the social enterprise trading model. In: The Future of Charity Marketing. Routledge, London, England, pp. 137-150. ISBN 9781032498478

Hyde, Fran and Mitchell, Sarah-Louise (2021) Introducing Charity marketing: contemporary issues, research and practice. In: Charity marketing: contemporary issues, research and practice. Routledge Studies in Marketing . Routledge, Oxen, UK, pp. 1-3. ISBN 9780367680893

Hyde, Fran (2021) Relationship marketing in charities: so much more than just 'tea and sympathy'. In: Charity marketing: contemporary issues, research and practice. Routledge, Oxen, UK, pp. 159-172. ISBN 9780367680893