Article

Fragkogianni, Marietta (2019) Willingness to pay premium prices in accommodation establishments. Hospitality and Society, 9 (3). pp. 349-374. ISSN 2042-7913

Fragkogianni, Marietta (2018) Formulating event loyalty in tourism: lessons from the World travel market. Event Management, 22 (1). pp. 37-47. ISSN 1525-9951

Fragkogianni, Marietta (2016) Island destination marketing in an era of recession. Journal of Tourism and Services, 7 (13). pp. 8-34. ISSN 1804-5650

Conference or Workshop Item

Fragkogianni, Marietta (2019) Conceptualising the role of destination branding in Transformative Travel during financial crisis. In: International Tourism Conference Dubrovnik: “Tourism in The Vuca World: Towards The Era Of (Ir)Responsibility”, 6-9 November 2019, Dubrovnik, Croatia. (Submitted)

Fragkogianni, Marietta (2018) The formulation of loyalty through branding in the accommodation establishments. In: Global marketing conference: bridging Asia and the World: searching for academic excellence and best practice in marketing and management, 26-29 July 2018, Tokyo, Japan. (Unpublished)

Fragkogianni, Marietta (2018) The willingness to pay premium prices in accommodation establishments. In: International conference (THE INC 2018) tourism hospitality & events in a changing world., 26-28 June 2018, Buxton, UK. (Unpublished)

Fragkogianni, Marietta (2016) Conceptualising destination marketing during economic turmoil. In: International academic research conference on marketing and tourism, 7-9 July 2016, Zurich, Switzerland.

Fragkogianni, Marietta and Liu, Yeyi (2016) Economic crisis and tourism marketing on small islands: the case of Zante”. In: International Tourism, Hospitality & Events Conference, 19-22 July 2016, School of Hospitality and Tourism Management of the University of Surrey, Surrey, United Kingdom.

Pappas, Nikolaos and Fragkogianni, Marietta (2013) Community participation and support of mega events: pre and post evaluation of 2012 Olympics. In: 2nd World Research Summit for Tourism and Hospitality, 15 – 17 December, Orlando, Florida, U.S.A..