Social distancing has seen the move of traditional face-to-face data collection methods transferring to online platforms such as Zoom and Microsoft (MS) Teams. Here, we present a case study based on reflections of the primary researchers on the data collection method of online focus groups used in a project exploring the experiences of Diagnostic Radiographers working through the COVID-19 pandemic.

An online focus group was conducted to discuss the experiences of the researchers on the process of undertaking focus groups using Microsoft Teams for gathering data. This was facilitated by the primary researcher using a semi-structured approach with questions drawn from the literature to prompt discussion. The focus group was transcribed verbatim and analyzed by each participant using an interpretative phenomenological approach. A follow-up meeting provided a quality mechanism for cross-checking data and reaching a consensus on the findings.

The use of an online platform is convenient for data collection and increases the geographical area from which participants can be recruited. There are various functions within the online platform that can be also used to enhance data collection. Although some body language can be inhibited, the facilitation of a rich discussion and interaction between participants is achievable.

Conducting focus groups online provides opportunities beyond those requiring physical presence. Advantages include flexibility around scheduling, widening geographical participation, and practical functionality.

This case study concludes with recommendations around the use of online platforms for collecting data via focus groups.