COVID-19’s impact on the perceived risk of ocean cruising: a best-worst scaling study of Australian consumers

Tapsall, Suellen, Soutar, Geoffrey N, Elliott, Wendy A, Mazzarol, Tim and Holland, Jenni (2022) COVID-19’s impact on the perceived risk of ocean cruising: a best-worst scaling study of Australian consumers. Tourism Economics, 28 (1). pp. 249-271. ISSN 2044-0375

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This paper investigates aspects of cruising of most concern to Australian consumers during the COVID-19 pandemic, following the shutdown of cruising globally. Using a mixed-method approach, the study asked cruisers and non-cruisers which of the risks associated with cruising were of most concern. The study found health was the most concerning risk for respondents, regardless of cruising history and, contrary to previous research, cruisers were more concerned about health risk than non-cruisers. Results indicated cruisers were also concerned about financial risk, while safety and psychological risk were the next most concerning aspects for non-cruisers. Implications for the cruise industry are discussed and areas for further research are identified. Findings suggest the industry cannot take for granted repeat cruisers’ return post-pandemic. As non-cruisers are much less positive and less willing to cruise than before COVID-19, the continued future growth of the cruise sector is also under threat.

Item Type: Article
Uncontrolled Keywords: tourism, leisure and hospitality management, geography, planning and development
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculty of Arts, Business & Applied Social Science > Suffolk Business School
SWORD Depositor: Pub Router
Depositing User: Pub Router
Date Deposited: 17 Feb 2022 15:35
Last Modified: 06 Feb 2023 12:52

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