Objectives
To explore community pharmacists’ (CPs) views on patient feedback on their consultations.

Methods
The study was conducted at community pharmacies in the East of England. Pharmacists employed at a large multiple pharmacy were invited to a telephone/face-to-face interview. Interviews were audio-recorded and thematically analysed.

Key findings
Six pharmacists participated and interviews yielded four main themes. Pharmacists shared views on benefits of collecting feedback (e.g. improving their consultations), potential barriers (e.g. bias) and associated resolutions (e.g. using anonymous questionnaires). Peer feedback was also suggested.

Conclusions
Patient feedback is welcomed by CPs and perceived useful for improving their consultations.