Article

Hyde, Fran (2019) Harry’s most important work. Marketing Theory, 20 (2). pp. 211-218. ISSN 1470-5931

Book Section

Hyde, Fran and Mitchell, Sarah-Louise (2021) Introducing Charity marketing: contemporary issues, research and practice. In: Charity marketing: contemporary issues, research and practice. Routledge Studies in Marketing . Routledge, Oxen, UK, pp. 1-3. ISBN 9780367680893

Hyde, Fran (2021) Relationship marketing in charities: so much more than just 'tea and sympathy'. In: Charity marketing: contemporary issues, research and practice. Routledge, Oxen, UK, pp. 159-172. ISBN 9780367680893

Book

Hyde, Fran and Mitchell, Sarah-Louise, eds. (2021) Charity marketing: contemporary issues, research and practice. Routledge Studies in Marketing . Routledge, Oxen, UK. ISBN 9780367680893