Organisational responses to social media storms

Bond, Emma and Phippen, Andy (2020) Organisational responses to social media storms. Palgrave Macmillan, Cham, Switzerland. ISBN 9783030499761

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Abstract

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

Item Type: Book
Uncontrolled Keywords: social media, technology, educational establishments, internet risk
Subjects: H Social Sciences > HM Sociology
T Technology > T Technology (General)
Divisions: Faculty of Arts, Business & Applied Social Science > Department of Applied Social Sciences
Depositing User: David Upson-Dale
Date Deposited: 27 Jul 2020 11:41
Last Modified: 27 Jul 2020 13:40
URI: http://oars.uos.ac.uk/id/eprint/1338

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